This section is for the businesses people call the moment something has gone wrong at home, which means plumbers, electricians, AC repair, cleaners, pest control, painters, movers, and everyone else who turns up at a customer’s door carrying a toolbag and a promise to sort it out.
The wording on these websites has a much harder job than most, because somebody with water spreading across their kitchen floor is not calmly browsing and is certainly not reading your company history, and all they really want to know is whether you can come today, roughly what it is going to cost, and whether the number you quoted on the phone is the number that will appear on the final bill.
Most trade websites answer none of that, and instead they open with a warm welcome message, list the number of years they have been in business, and promise quality workmanship at competitive prices, which is the exact promise every single competitor in the same town is also making. The guides in this section go through the pages of a trade website one by one and show you what to write instead, covering home pages, service pages, About pages, emergency call-out wording, and the sentences that deal with price before a nervous customer has to ask, and every guide hands you wording you can copy, adjust to fit your own business, and put on your site the same day.
If we look at a large number of electrician websites, the designs can look very different
When someone visits a packers and movers website, one of the first questions in their mind
Writing a pest control website is different from writing for many other home services. Someone looking
A cleaning business website often has to speak to two very different types of customers. One
When summer starts, the way people search for AC services changes. A person who needs an
When someone searches for an electrician late at night, they are usually not browsing a website
A plumber’s website does not need to look complicated to bring in more enquiries. In fact,
Most people who open your About page are not curious about you. They are checking whether
