Legal
Disclaimer
Last update: 25 July 2026
The short version
Everything here is written to teach, and none of it is a promise. I cannot tell you that changing your headline will bring you more phone calls, because your business, your town, your competitors and your prices are all things I know nothing about.
What I can tell you is what I have noticed across a lot of local business websites, and why certain wording tends to work better than other wording. What you do with that is your decision, and the results are yours too.
On this page
1. Everything here is written to teach
Result Updates publishes guides about the words used on local business websites. It exists so that somebody running a small business, or building a site for one, can work out what to write without paying an agency to explain it. That is the entire purpose, and nothing on the site should be read as anything more formal than one person sharing what he has learned.
2. No promise of results
This is the important one, so I will be direct about it. Nothing published here guarantees that your website will rank higher, receive more visitors, collect more enquiries, or bring in more phone calls.
Whether wording works depends on a long list of things I cannot see from where I am sitting, including what your competitors charge, how well known you already are in your area, how quickly you answer the phone, what your photographs look like, and how much people in your town are willing to pay for the work you do. Good wording helps. It is not the only thing that decides the outcome, and it cannot rescue a website that has other problems.
Any figures, examples or improvements mentioned in a guide describe what happened somewhere specific, and they are not a forecast of what will happen to you.
3. This is not professional advice
Guides here sometimes discuss writing for dentists, physiotherapists, accountants and other regulated trades. In every case the subject is the wording, never the profession itself.
Nothing on this site is legal advice, medical advice, financial advice, tax advice, or advice about what your professional body permits you to say in public. Advertising rules for regulated professions differ from one country to the next and change over time. Before you publish any claim about your own services, check it against the rules that apply to you, and take proper advice if you are unsure.
4. Examples taken from real websites
Some guides quote wording found on real local business websites in order to explain why it does or does not work. Whenever that happens, the business is never named, never linked to, and never identified in any other way. The quotes are used for teaching and commentary, and the intention is never to criticise a particular company.
If you recognise wording from your own website and would prefer it removed, write to me and I will take it down. You will not need to explain why.
5. Accuracy and corrections
Every guide is checked before it goes out, but websites change, search engines change their behaviour, and advice that held up perfectly well two years ago can quietly stop being true. Nothing here is guaranteed to be complete, current, or right for your situation.
If you find a mistake, tell me. I will correct the page and add a note at the bottom saying what was changed and when, because a correction that nobody can see is not much of a correction.
6. Links to other websites
Guides sometimes link out to tools, articles and other resources. Those sites belong to other people and I have no say in what they publish or how they treat your information. A link means I found something useful at the time of writing, and nothing beyond that.
7. Adverts on this site
This site carries adverts through Google AdSense, and the income from those adverts is what keeps everything here free. Google chooses which adverts appear, based on its own systems rather than on any decision of mine.
That means an advert on this page is not a recommendation. I have very often not seen it, and I have no relationship with the company behind it. Treat anything you click on with the same caution you would apply anywhere else on the internet.
8. Affiliate links
At present this site uses no affiliate links, which means I earn nothing if you buy a tool or service mentioned in a guide. If that ever changes, this page will be updated first and any affiliate link will be clearly marked inside the guide that contains it.
9. Comments left by readers
Comments are written by readers rather than by me, and the views in them belong to whoever wrote them. I moderate comments and remove anything abusive, misleading or posted purely for links, but I cannot verify advice that a reader gives in a comment and I do not endorse it.
10. Contact
Corrections, removal requests, or anything else about this page can be sent to contactvikas@resultsupdatess.com. I answer everything, though it can take a few days.