Website words that get calls
People find your website.
Then they leave without calling.
Learn how to write the words on a local business website, so more visitors pick up the phone. Real examples and simple guides for plumbers, dentists, roofers, and more.
New guides every week.
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Pick the part you want to fix
Every guide gives you wording you can copy, change, and put on your own site today.
Trades & Home Services
Plumbers, electricians, roofers, cleaners, and HVAC.
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Clinics & Offices
Dentists, lawyers, chiropractors, accountants, and agents.
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City & Area Pages
One page for each place you serve, without repeating yourself.
Read guides →
Writing Formulas
Headlines, buttons, promises, and asking for reviews.
Read guides →
Real Examples
Real business websites, rewritten line by line. See the old words, the new words, and why the change works.
Same business, different words
This is what a rewrite looks like
On the left is the wording used by most local plumbing websites. On the right is the same message, written to get a phone call.
What most sites say
Welcome to our website. We are a leading plumbing service provider with a team of experienced and skilled professionals. We are committed to giving the best quality service to our valued customers at affordable prices. Customer satisfaction is our motto.
Rewritten
Tap leaking? Drain blocked? Call us and we tell you the price on the phone, before we come. Most jobs are done the same day. Our visiting charge is added to your final bill, so you never pay twice. Twenty-five years of plumbing work in this city.
ONE
It starts with the reader's problem. A person with a leaking tap does not care who owns the company.
TWO
It answers the real worry. How much will this cost, and will the bill grow bigger later.
THREE
The 25 years is still there. It moved to the end as proof, instead of the start as a boast.
Start here
Three guides to read first
If you only fix three things on your website this month, fix these.
Trades & Home Services
How to write an About page people actually believe
Most About pages list years and awards. Nobody reads them. Here is what to write instead, line by line.
Includes a full page you can copy
City & Area Pages
How to write city pages without repeating yourself
You serve eight areas and need eight pages. Here is how to make each one different, and why copy-paste hurts you.
Includes a page plan you can reuse
Writing Formulas
15 ways to word a button so people click it
"Submit" and "Learn More" lose you calls. Fifteen better options, and when to use each one.
Includes 15 ready-made buttons
New guides
Written recently
One new guide every week, on the words that make people call a local business.
Free
The 30-point website checklist
Go through your own website line by line. Thirty questions that show you which words are costing you calls.
- Every question is a plain yes or no.
- Works for any local business.
- Print it and tick the boxes.
Who writes this
Hi, I'm Vikas
I studied computers. Then I started writing, and found I liked it more. So that is what I do now.
I spend a lot of time reading local business websites. Plumbers, dentists, electricians, small clinics. Most of them have the same problem. The site looks fine. The ranking is fine. But the words say nothing at all.
"Quality service at affordable prices." "Customer satisfaction is our motto." Nobody picks up the phone after reading that.
So I read these sites, work out what went wrong, and write it down here. Every guide gives you real wording you can copy and put on your own page. No theory, no long words, nothing you have to pay for.